The ground rules for using this site and for work we do together. Written to be read, not to hide anything.
Last updated October 2026
By using this website or engaging Luminal Agency (“we”, “us”) you agree to these terms. If we sign a separate proposal, statement of work, or contract with you, that document wins wherever it conflicts with this page.
We provide:
The packages and retainers on our Pricing page have a fixed, published price and scope. Buying one through online checkout forms a binding agreement between us for that package, under its published scope and these terms.
Custom or bespoke work outside our published plans is different: nothing else on this website is an offer or a binding quote, and that work begins only once we have both agreed scope and price in writing.
Quotes are based on the scope described at the time and are valid for 30 days. If the scope changes — new pages, new integrations, new rounds of direction — we will tell you what it costs before doing the work, not after.
Estimated timelines assume you supply content, access, and approvals when we ask for them. Delays on that side move the delivery date.
Payments are processed securely via Stripe in CAD. One-time builds are billed upfront at project initiation, while retainers and managed hosting services are billed on a recurring monthly cycle in advance. Work begins upon receipt of initial payment.
You agree to:
You are responsible for the legality of what you ask us to build and of the data you put through it, including obtaining any consents your own customers need to give.
On final payment, you own the deliverables we made specifically for you: your designs, your page templates, your copy, your configuration.
We keep ownership of our pre-existing tools, libraries, internal frameworks, and general know-how, and of anything we built before your project. You get a perpetual licence to use those as part of your delivered work, but not to resell them on their own.
Third-party components keep their own licences. We will tell you when something we use carries an obligation you inherit.
We would like to show your project in our portfolio and describe what we built. Tell us not to and we will not — before or after launch. We will never publish a testimonial you did not give us, or metrics you asked us to keep private.
We aim to keep hosted sites available and monitored, but we do not guarantee uninterrupted service unless you have a written service level agreement with us. Planned maintenance is scheduled outside business hours where possible.
We are not responsible for outages caused by your third-party providers, DNS registrars, payment processors, or by changes you or another vendor make to systems we do not control.
Automated triage, response, and qualification systems are tools that reduce manual work; they are not a guarantee of a business outcome. We configure escalation so a human is brought in when a conversation needs one, but you remain responsible for the commitments your business makes to its own customers.
We will fix defects in our own work, free, for 30 days after delivery. A defect means it does not do what we agreed it would do. New features, new content, and changes to your requirements are not defects.
Beyond that, the site and services are provided as is, without implied warranties of merchantability or fitness for a particular purpose, to the extent the law allows.
We are not liable for indirect, incidental, or consequential losses, including lost profits, lost revenue, or lost data. Our total liability for any claim is capped at the fees you paid us for the work the claim relates to in the 12 months before it arose.
Nothing here limits liability that cannot legally be limited, including for fraud or for death or personal injury caused by negligence.
Either of us can end a project with 14 days’ written notice. You pay for work completed and costs already committed up to that point. Hosting can be cancelled with 30 days’ notice; we will give you a copy of your site and data, and reasonable help moving it.
Each of us will keep the other’s non-public information confidential and use it only for the project. This survives the end of the engagement.
These terms are governed by the laws of the Province of British Columbia, Canada, and its courts have exclusive jurisdiction over any dispute.
We may update these terms; the date at the top shows the current version. Changes are not retroactive and do not alter a signed statement of work already in progress.
Questions about these terms: [email protected].